But remember not to add something simply for the sake of adding more. Adding imagery can sometimes tell the audience more about the company or product and add value to the brand. For longer names or global businesses, though, the brand might not come through effectively in a wordmark.Ī combination mark, on the other hand, can bring the best of both worlds to the right brand. They work well for companies with distinctive or descriptive names, or for new or growing companies that are trying to build recognition. Without that work, you may see that apple as just an apple.īy contrast, wordmarks tell rather than showing. If you see Apple’s “apple” or the Nike Swoosh alone, you instantly know what brand that is, but those companies have worked for decades to earn that brand recognition. So why would a company choose to use one category of logo over another? There are a few considerations that can help guide you.īusinesses and designers alike are often drawn to the iconic feel of the symbol, but symbols are rarely used by themselves without the company having first invested heavily in brand recognition. It uses both a symbol and type to support the symbol (or vice versa). There is no type to go along with the symbol.Īs you might guess, a combination mark is a mix of both. There is no additional imagery to support the type.Ī symbol uses only an icon or imagery as the brand. This branch of logo uses only the company or product name as the brand. What’s the difference and is one better than the other?īefore we get into why you might choose one logo category over the other, let’s quickly define what makes up each.
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